Have you ever noticed that some houses sell quickly while others sit on the market for an eternity? If you've ever experienced the latter, you're probably wondering why that is.
Some houses that sit on the market are priced too high, scaring off potential buyers from making an offer. But sometimes real estate listings are to blame.
Your online listing is the first impression potential buyers will get of the property you're selling. If your listing is lackluster, you're not going to get much interest. Keep reading to learn the top three ways to create irresistible real estate listings.
1. Invest in High-Quality Photos
Most people will check out the photos before looking at anything else, so you want to make a good impression. Take photos of each room from multiple angles to give potential buyers a good sense of the space.
Make sure the property is decluttered and has proper lighting. You may also want to consider staging to make the home look more inviting.
If you choose to take the photos yourself, you'll need to invest in a high-quality camera. Blurry iPhone photos aren't going to cut it. Make sure your photos have good composition and don't have any awkward angles.
If you're not confident in your photography skills, you can hire a professional to take care of everything for you. They will know all the best ways to make your photos look irresistible. Your agent likely already has several photographers they work with, so you don't have to worry about finding one.
2. Write Compelling Property Descriptions
After browsing the photos, most people will move on to the property description. This is your chance to impress potential buyers and encourage them to schedule a showing. Make sure the description is engaging, informative, and free of grammatical errors.
Showcase the home's selling points, such as high ceilings or luxury finishes. Include information about any benefits, such as a renovated kitchen or a large master bathroom. Optimize your listing with keywords related to the location, size, or any of the home's features.
3. Highlight Property Amenities
To really make your online listing stand out, include information about any amenities the property has. These can be simple things like parking, laundry, or storage space. Or these can be more unique features like a pool or a home theater.
In addition to features within the home, you'll also want to mention any amenities within the community. This can be anything from fitness centers to proximity to restaurants and entertainment. Potential buyers want to know what kind of lifestyle they could have if they were to buy the house.
Make Your Real Estate Listings Irresistible
High-quality photos, compelling property descriptions, and highlighting property amenities are just some of the ways you can create irresistible real estate listings. If you really want to "wow" potential buyers, be specific and include as much information as possible.
Whether you're buying or selling, PMI Elevation is here to help. Our agents have the industry knowledge and experience to guide you through the process. Get in touch for help with all of your real estate needs.