Picture a rental listing with dull, discolored photos, a five-word description, and no information about the rent. Now picture your rental listing: beautiful, professional photos, a vivid description, and all the information renters could need. Which would you choose?
With a strong property marketing strategy, you can attract more people to your Denver, Colorado rental listing. Not sure how to market a listing? Read on for the four tips you need for success!
1. Update Your Rental Listing
Remember, no one will click on your rental listing if it lacks helpful, relevant information. Look at similar listings for Denver, CO rentals. What information helps these listings stand out?
Mention relevant features to give your rental a competitive advantage. Inform renters of available amenities, nearby venues, and other relevant details.
Hire a professional photographer to capture photos and videos of the property. You can use these materials for the below property marketing ideas.
Before setting the rent price, research other units. If you set the price too high, you could scare potential renters away. If it's set too low, you'll lose money.
If you're unsure how to price your rental, consult a property management company. They can help you set competitive yet fair rent prices.
Use search engine optimization (SEO) to direct search engine users to your rental listing. Add location-specific keywords to the page's title, URL, and description. SEO can help you generate more traffic and applications.
2. Use Social Media Marketing
Market a listing using social media marketing to gain more online visibility. There are over 3.5 billion social media users worldwide.
Since the average American has over seven social media accounts, it's most effective to market your listing on multiple platforms. Share eye-catching photos and videos of the property. Add location-specific hashtags to your captions to appear for relevant searches.
3. Create Digital Ads
Pay-per-click (PPC) advertising can help direct more people to your rental listing. Use Facebook and Google Ads to create eye-catching advertisements. PPC generates twice the number of website visitors compared to SEO.
Facebook Ads allows you to create ads for both Facebook and Instagram. Google Ads allows you to create ads that appear on Google search pages or other websites. When someone clicks on the ad, they'll discover your rental listing.
4. Offer Great Tenant Experiences
Your current renters can help you attract new renters. Consider offering an incentive for referrals or positive reviews. Positive reviews can help you gain credibility and trust.
Potential renters may be more inclined to choose your rental after reading a positive review.
Mention the great tenant experiences you offer. For example, perhaps you use state-of-the-art technology to streamline rent payments and stay in front of maintenance requests.
Use Effective Property Marketing Today
These property marketing ideas can help you reach renters in Denver. Without a property marketing strategy, people may never find your rental listing online. Use these tips to generate more applications than ever before!
You don't have to develop your property marketing strategy alone. PMI Elevation has nearly 20 years of industry experience helping landlords maximize their earning potential.
We use state-of-the-art technology to help property investors succeed, even in a competitive market. Contact us today to discuss your marketing needs!